Franchise workshops throughout the UK can now benefit from a new deal between Shell Lubricants and Marketing Delivery, the specialist automotive marketing company that will offer preferential rates on eCRM and database marketing systems.

As part of the deal Marketing Delivery is offering up to 25% off the price of the aftersales module of SmartMail , the email and SMS system for promotional activity and customer communication. A team of eight field sales staff will offer access to SmartMail for Shell Lubricants’ existing customers and as a bonus for renewals or add-on for new customers.

The deal includes use of the full suite of features encompassed in SmartCall, including non-geographic 0844 numbers and SMS or email triggers for missed calls and voicemails.

The extent of the preferential rates available is dependent on the number of outlets in the dealer group but could result in as much as a 25% discount.

Jonathan Ellis, Automotive Lubricants Sales Manager for Shell UK commented: “We are constantly looking for ways to improve the service for our customers and offer dealerships added value. We work with them to help communicate product benefits - be it a particular service or specialist product – and effective communication with the end user is a big part of that”.

Jeremy Evans, Managing Director, Marketing Delivery added: "I am delighted that Shell Lubricants have chosen us for this project. It is a fantastic opportunity for more dealers to get involved with SmartMail."