Franchise workshops throughout the UK can now benefit from a new deal between Shell Lubricants and Marketing Delivery, the specialist automotive marketing company that will offer preferential rates on eCRM and database marketing systems.

As part of the deal Marketing Delivery is offering up to 25% off the price of the aftersales module of SmartMail , the email and SMS system for promotional activity and customer communication. A team of eight field sales staff will offer access to SmartMail for Shell Lubricants’ existing customers and as a bonus for renewals or add-on for new customers.

The deal includes use of the full suite of features encompassed in SmartCall, including non-geographic 0844 numbers and SMS or email triggers for missed calls and voicemails.

The extent of the preferential rates available is dependent on the number of outlets in the dealer group but could result in as much as a 25% discount.

Jonathan Ellis, Automotive Lubricants Sales Manager for Shell UK commented: “We are constantly looking for ways to improve the service for our customers and offer dealerships added value. We work with them to help communicate product benefits - be it a particular service or specialist product – and effective communication with the end user is a big part of that”.

Jeremy Evans, Managing Director, Marketing Delivery added: "I am delighted that Shell Lubricants have chosen us for this project. It is a fantastic opportunity for more dealers to get involved with SmartMail."

Dealerweb added to SmartMail.

We have now completed work on a data extract process with our friends at Dealerweb. Dealerships using the Dealerweb showroom system can now have the benefit of SmartMail processes to help improve conversion and CSI scores. The SMartMail trioggered email and SMS processes work off data entered into Dealerweb so there's no double keying needed - it all happens seemlessly and automatically.

To find out more about Dealerweb, click the logo below

AM Aftersales conference

Jeremy was one of the speakers at the AM Aftersales conference in Oxford earlier in April.

Speaking about the importance of data collection, processing and the legalities involved Jeremy made the point that the wider retail industry places a massive priority on data collection to enable communication with customers to drive business growth. The good news for dealers is that the information exists in Dealer Management, Showroom and Aftersales systems already in use. The trick is to access and use that data correctly.

Jeremy gave a brief run-down of a typical aftersales CRM cycle using SmartMail and went over some of the do's and don'ts of data collection. Referring back to an earlier article in AM - Top Tips for Data Capture - Jeremy pointed out some of the common pitfalls he has seen in dealerships around the country.