The Swindon based group with 27 franchises operating across
18 locations have been working with us on various email
marketing campaigns for the last nine months and have now appointed us
to develop their eCRM programmes.
Cambria Group Marketing Director, Ian Godbold says “We’ve
been very impressed with what we’ve seen so far with Marketing Delivery. They
understand dealer operations and deliver marketing campaigns that fit with our
day to day activities and work with our associates to ensure the best results.”
Marketing Delivery are introducing Sales and Aftersales eCRM
programmes within the different franchises the group operates using the
dealer's own DMS data. By using the existing data
and automating the flow into our platform – SmartMail – we are able to cut out
duplication and capture the information at source.
In the case of Cambria we have pulled data from their DMS
and diary systems and take a daily extract so we are bang up to date with the
activity going on at the sites. We then trigger emails and text messages to the
guests that are relevant and timely.
Comments Mr.Godbold, “Marketing Delivery presented us with an
excellent proposal early on and they’ve achieved all the business objectives we
set. The whole management team is excited about the eCRM project. The elements
we’ve put in place so far are already improving conversion and retention rates
whilst reducing attrition rate.
“Our guests are using technology in all
aspects of their life so why shouldn’t we be part of that? If it’s easier to
reply to an email in an evening or to a text message at lunchtime then it’s up
to us to enable that to happen to everyone’s benefit.”
