We’re replicating what we see from manufacturers’ marketing services departments, with several agencies working on their area of expertise under a common umbrella. We each retain our specialism and the dealer continues to work with their original point of contact but we have the structure in place to enable each of us to use the other experts in the network if and when we need them
Shell Lubricants agree deal with Marketing Delivery
Franchise workshops throughout the UK can now benefit from a new deal between Shell Lubricants and Marketing Delivery, the specialist automotive marketing company that will offer preferential rates on eCRM and database marketing systems.